King panels, are typically placed on the drivers side of the buses in the entire fleet. Great way to increase reach and frequency with a #25 or #50 Fleet showing for a seasonal or quarterly advertising campaign. Utilizing king panels on multiple buses throughout a market ensures total market saturation.
King Kongs, cover the entire middle section on the drivers side of the buses providing maximum exposure for the 1/3 of the cost of a billboard, but almost the same size! Still great for seasonal and quarterly campaigns when market domination and saturation are both important!